It's Never Too Early To Learn Something New
It's never to early to learn something new and change the course!
All jokes aside, this book is a must for everyone. This is not an ad, and I am absolutely not paid or even asked to share (just making sure FTC knows what too ).
This book is the one and only source that tells you what ACTUALLY happens in influencer marketing, what it is like to be a blogger, things that you need to know if you want to succeed in the industry and these are things NO ONE talks about. Also, you have to know more about Brittany herself and a little story I have on her influence in my life.
I met Brittany a couple of years ago, then pregnant with Elisey. It so happens ( or does it ever just “so happens”?) right at that time we were dealing with a mountain of things, being pushed by VCs to accept terms that didn’t really sit well with us, but we have outgrown the current business model we had, needed to expand and this seemed to be the only way. We would need to sacrifice a lot, change the direction of content quite a bit, and more. I just couldn’t put my final signature on the papers and be fully happy.
As we sat at the lunch table at Hearst, talking, things that Brittany said confirmed more and more my thoughts. Her experience, her knowledge, her energy, her expertise - everything that she is, resonated with every cell of my body. We thought alike.
She said things I always believed in as a professional, particularly a professional in this field, but never met anyone who thought THE SAME.
Long story short, minutes after that lunch I made some calls to turn what we were doing 180 around. I came back home from NYC with a confidence that what we want to do is more important than what, with due respect, VCs we worked with wanted. We had to stay true to our brand, and, at that time, we had to stay free to create. Next 6 months brought more changes then we were ready for, but it was the best decision we made.
I don’t know where we would be if we went with original VCs plan, but I know for sure we wouldn’t be able to where we are today.
Get the book. This is better then venture capital. Trust me - I can compare.
Would you, guys, follow your gut and risk things or take a safer path?