Did you know that today is the official birthday of Jean Style? May 20, 1873 Levi Srauss & Co got a United States patent #139121 for using copper rivets to strengthen the pockets of denim work pants. Levi Strauss & Co. began manufacturing the famous Levi's brand of jeans, using fabric from the Amoskeag Manufacturing Company in Manchester, New Hampshire.
Who'd know that what started as work pants would become one of the most wanted perfect fitting items in fasionista wardrobe not only in the US, but also spread through out the world? Do you think Levi Strauss knew what he was starting? While I am personally not a devotee of Levi's , i am most definitely happy he came up with the idea , as this is my second skin ( nearly), and allowed other creators use their imagination.
What's your favorite brand ?